LO2: Task 3: Target Audience

Things I still need to do

Task One - I've finished all of the content but the website needs organising: I need to write up again the text that is on an images because otherwise the audience won't be able to copy the information directly and I also need to make sure that the content is fixed and doesn't move around on different browsers. Also need to do a quiz!

Task Two - I have finished the database but I need to finish my vlog.

Task Three - Need to finish Flash animation, mention the uses and gratifications theory and add vox pops.

Task Four - DONE (I think)

Task Five - DONE (I think)

Key Words for Analysis

SEMIOLOGY

DENOTATION: What the sound is.

CONNOTATION: What it might mean.

REPRESENTATION: How individuals, subjects and objects are shown to us.

STEREOTYPICAL: An oversimplified idea.

MACRO MEANING:  Overarching jingles, ads, ideas and topics.

Tessa Perkins (1979) studied stereotypes as positives and negatives.

LO3: Task 4: Investigate Distribution Channels

1. Detail how the radio show you have studied is advertised to the audience

Hallam FM is advertised to its audience using a plethora of techniques. They use a variety of traditional print adverts; including billboards, magazine adverts, posters, and leaflets and on buses, cars and taxis. These adverts are placed in public areas to reach the most amount of people. The majority of the target audience will view these advertisements during their daily routine; going to work on the bus, walking through the city center.

They also uses new media, with presence on all major social networking sites such as Facebook and Twitter, have their own thriving interactive website and a blog. These online methods of advertising engage the members of the audience who keenly use the Internet. Other online ways of accessing Hallam FM include simulcasting and streaming the radio shows using podcasts. These methods engage the audience by allowing them to catch up on missed shows and access them using different platforms.

Hallam FM also use their sponsors and Bauer’s chosen charity “Cash for Kids” to gain advertising for themselves. The Hallam FM logo is synonymous with the “Cash for Kids” logo as they share a similar colour scheme. 

2. Detail how the show is distributed to the audience 

Multiplexing is used by Hallam FM to reach its target audience. It is the method by which analog signals or digital data streams are intermingled to create a single signal that spreads over a shared medium. It is different to traditional print advertisements as it uses technological convergence - it uses new technology (such as apps on smart phones and digital audio broadcasting) to get across their message.