National Readership Survey - What are the NRS Social Grades?
It is important for media producers to target ABC1's because they are the most advantageous part of the audience.
The Bauer brand reaches approximately 20,000,000 out of 62,641,000 people in the UK.
70% of all 15-24 year olds in the UK are reached by a Bauer brand at any time.
53% of Bauer's audience are ABC1's. 47% of Bauer's audience are C2DE's.
Bauer's radio reach is 9,000,000. Almost 9,000,000 people in the UK have listened to a Bauer radio station in the last week (18% of all adults in the UK).
Bauer Radio Competitors
The main commercial competitor to Bauer radio is Capital FM who are owned by the British company Global Media. Global Media own Heart stations and have recently taken over the Galaxy brand. The other main competitor for the demographic is BBC Radio 1 and local BBC stations e.g. BBC Radio Sheffield.
Audience Reach is the number of audience members who are capable of receiving a media message.
Hallam FM are a radio station based in Sheffield. They are the number one commercial radio station for South Yorkshire and the North Midlands. They are an adult contemporary station owned by Bauer Radio - it's part of the Bauer Place portfolio. They first aired on the 1st of October 1974 and their slogan is 'The Best Variety of Hits'. Hallam FM has won many awards including the Gold Award for Best Personality for Big John at Breakfast. Presenters include Becky Hayes, Ed Neill and Richie Pearson. Hallam's competitors include Capital FM, Real Radio, Peak FM, BBC Radio 1, Rother FM, Trax FM and BBC Radio Sheffield.
Hallam FM's ABC1 National Readership is 37%. The gender ratio is 54% female to 46% male. The target demographic age is between 25 years old and 45 years old. Hallam get 28% (nearly a third) of the commercial market share. Hallam FM have sponsored both Sheffield United and Sheffield Wednesday over the past few years and are the only brand to have sponsored both at the same time.
Popular Hallam FM Shows include:
Big John at Breakfast (weekdays from 6:00am until 10:00am)
Scott Makin (10:00am until 3:00pm)
Bauer Media uses RAJAR figures to collate its listenership for all its stations. Its even more important to get accurate local figures because it is tougher to sell advertising space on local radio.
RAJAR - Radio Joint Audience Research
Simulcast - Playing live material on the radio and streaming it on the Internet at the same time.
DAB - Digital Audio Broadcasting
Multiplex - Having multiple channels per wave
BBC Radio Sheffield conforms to the BBC brand because its logo and marketing uses the same house style as the National BBC. All regional BBC Radio stations broadcast National news at the same time. The local news has simply been tailored to the region.
Audiences can receive BBC Radio Sheffield Shows by listening to the frequency 88.6 FM.
Who Are Hallam FM?
Hallam FM's ABC1 National Readership is 37%. The gender ratio is 54% female to 46% male. The target demographic age is between 25 years old and 45 years old. Hallam get 28% (nearly a third) of the commercial market share. Hallam FM have sponsored both Sheffield United and Sheffield Wednesday over the past few years and are the only brand to have sponsored both at the same time.
Popular Hallam FM Shows include:
Big John at Breakfast (weekdays from 6:00am until 10:00am)
Scott Makin (10:00am until 3:00pm)
Bauer Media uses RAJAR figures to collate its listenership for all its stations. Its even more important to get accurate local figures because it is tougher to sell advertising space on local radio.
RAJAR - Radio Joint Audience Research
Simulcast - Playing live material on the radio and streaming it on the Internet at the same time.
DAB - Digital Audio Broadcasting
Multiplex - Having multiple channels per wave
BBC Radio Sheffield
The BBC (British Broadcasting Corporation) are a public service broadcaster - it is a public funded service. The first Director General of the BBC, Lord Reits, enforced a PSB ethos - the purpose of all broadcasts must be to inform, educate or entertain the audience.
The main target audience for BBC Radio Sheffield is "people over 50 who are not served well elsewhere" - according to the BBC Statement of Programme Policy. In 2013, the audience reach, based upon an audience survey of 1,291,000 adults (15yrs and older) was 255,000. They determined that 20% of the people surveyed tuned to BBC Radio Sheffield for eight hours a week.BBC Radio Sheffield has a 7.3% market share in its area. We can tell that BBC Radio Sheffield are a public service broadcaster because their programmes include regular news, weather and travel reports. These are to benefit the listeners rather than make a profit from them. BBC Radio Sheffield conforms to the BBC brand because its logo and marketing uses the same house style as the National BBC. All regional BBC Radio stations broadcast National news at the same time. The local news has simply been tailored to the region.
Audiences can receive BBC Radio Sheffield Shows by listening to the frequency 88.6 FM.
