KTA2: Key Terms Applied to Each Institution and Evidence of Research into Companies

Bauer Media Group
- The Bauer Media Group is a German publishing company.
- UK's biggest publishing group
- Bauer's portfolio
- Capital is Bauer's main competitor

TO DO:
- Who are Bauer?
- Who do they own? Radio stations specifically. 

A joint venture is a company owned by two companies and is mutually beneficial. 

A commercial company is a company that makes profit. 

In business terms, a 'brand' is the identity of the company. It is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. 

A famous media brand logos: